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“Red Dot Award: product design 2013” goes to Elica.


Selected among 4662 products of 19 different categories by an international jury of 37 members, the handle Elica has been awarded in the category “product design” for its original, elegant and functional design. pba is proud to have been honoured with a prize for a product of design for all.

“The forms we imagine, develop and produce for a ‘life without barriers’ can be considered a success only if they are understood to be for everyone to live spaces comfortably and not for a particular category of user.”
Francesca Masiero
Vice President pba S.p.A.

Thanks to its unique design, the Elica stainless steel handle, designed for pba by Jérôme Brunet of Paris studio Brunet Saunier Architecture, grants an excellent grip even for people with reduced hand mobility. The flat upper part with a generous surface area and curved ends avoids accidental hooking and makes vertical movements easier for people in wheelchairs.

From 2 to 28 July 2013, Elica will be shown at the Red Dot Design Museum during the exhibition “Design on stage – winners red dot award: product design 2013. With around 2,000 products spread over an area of more than 4,000 square meters, the red dot design museum houses the largest exhibition of contemporary design worldwide.